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The Power of Unpopular - Erika Napoletano

The Power of Unpopular

By Erika Napoletano

  • Release Date: 2012-02-21
  • Genre: Marketing & Sales
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Best Kindle eBooks Collection of The Power of Unpopular a create by Erika Napoletano can use downloaded with free registration. And to unsubscribe register, please contact by phone is vakyabooks.com Client that has been provided in the registration. Many of the benefits you get, because in addition to this The Power of Unpopular and other Bestseller eBook in the years, you can also downloading thousands of Kindle eBook, movies, MP3 and other best digital files.

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.

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